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Spin Cycle: Name-calling

A Week In The Life of P.R.

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* “Naming rights for baseball parks have gone as high as $100 million. . . . A Shea or a Yankee Stadium would exceed that . . . by considerable amounts.”
--Mayor Giuliani

* “There is no magic figure, but in the New York market that kind of number is not unreasonable, depending on the length of the terms.”
--Rick Horrow, Horrow Sports Ventures

* “Naming rights for an arena in Manhattan could sell for much more than they would for a new ballpark in the Bronx.”
-- Daily News

* “That number’s crazy. Maybe a hundred million over a number of years.”
--Jim Ross, Florida Marlins vice president

* “Yankee Stadium . . .does not need to be replaced. The evidence shows that Yankee Stadium . . . could stand another 75 years.”
--Spokesman for Bronx Borough President Fernando Ferrer

* “I know most of the public disagrees with me. I think ten years from now, they’ll say, ‘Mayor Giuliani made the right decision.’ ”
--Mayor Giuliani


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