Brand: Frozfruit
Agency: Mintz & Hoke (Avon, Connecticut)
Creative Director: Chuck Borghese
Frozfruits are such a New York staple -- is there a Korean deli or bodega anywhere in the city that doesn't stock them? -- that it's a wonder they never scored their own Seinfeld homage, à la the black-and-white cookie. At least the humble frozen treat now has its own New York-only outdoor advertising campaign, plastered on 85 city buses, 200 subway platforms, and countless street posters. All the ads work off punch-line visuals: a surgeon mid-procedure, a bridegroom at the altar, and a lover mid-coitus, each holding a Frozfruit. Tag line: that kind of good. The light comedy feels right for the brand -- we're basically talking about upscale Popsicles -- though the lovemaking bit falters with its over-the-top passion (are we to think of the Frozfruit as a . . . marital aid?). Until now, the height of New Jersey-based Frozfruit's pretension was helping to sponsor the annual East Hampton Sandcastle Contest, so it's refreshing to see that the brand's first high-gloss campaign is goofy instead of Häagen-Dazs snooty. And though the product is all-natural and, in many flavors, fat-free, the ads simply cut to the chase: We New Yorkers want our little luxuries, and we want them now. So what could be more New York than obsessive-compulsive types' risking divorce and malpractice suits to indulge themselves?
Email
Print
Eight Year-End Films Vie for Oscar Contention
Sondheim and Lansbury on a Lifetime in Theater
The Black Keys Release Their Hip-hop Debut 
How the BQE Became an Artistic Muse
On Great Jones Street, Shopping Is Art 
Classic Fare, Old-world Charm at Le Caprice
Buy a Brownstone for Less Than $1 Million
Fifty of the City's Tastiest Soups
Reasons to Love New York 2009
New York Politicians Refuse to Quit
A-Rod Has Babe Ruth in His Sights
McCain Yields to the Party's Pressure
