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Legendary adman George Lois, whose new book, $ellebrity, is published
this month, created some of the most memorable campaigns of the past 45
years, from “I want my Maypo” to “I want my MTV.”
His Esquire coversfeaturing Nixon in lipstick, Muhammad Ali as
Saint Sebastian, and Andy Warhol drowning in a can of Campbell’s
soupinspired a generation of editors and designers. In the process, he
helped midwife the birthsay it ain’t so, Georgeof modern
celebrity culture. And along the way, no one had more fun. A talk with a
modern master (Bronx accent not included). ... Read the story
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