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Ad Behavior

Legendary adman George Lois, whose new book, $ellebrity, is published this month, created some of the most memorable campaigns of the past 45 years, from “I want my Maypo” to “I want my MTV.” His Esquire covers—featuring Nixon in lipstick, Muhammad Ali as Saint Sebastian, and Andy Warhol drowning in a can of Campbell’s soup—inspired a generation of editors and designers. In the process, he helped midwife the birth—say it ain’t so, George—of modern celebrity culture. And along the way, no one had more fun. A talk with a modern master (Bronx accent not included). ... Read the story

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