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Intelligencer: November 22-29, 2004

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Fight the Power (Take Two)
Eminem re-edits his anti-Bush video.
After voting for the first time this year (his bodyguard dropped off his absentee ballot), Eminem’s already disillusioned with the electoral process. He’d found a foe bigger than his mom a week before the election, when he released the single “Mosh.” In it, he called Bush “the monster, this coward that we have empowered.” And the song’s satirical animated video ends with the cartoon Eminem leading a mob to . . . register to vote. “When MTV saw it, the top brass there decided to put it in heavy rotation and make it the No. 1 video on that week,” says Ian Inaba, its director. But “because [the video] had so much popularity, we had to figure out how to keep it going,” he says. So, on Election Day, Inaba had a meeting with Eminem’s manager, and then label Interscope agreed to pay to make a new, insurrectionist version of the last 50 seconds of the video. “Seeing that the voting thing didn’t work out so well,” says Inaba, the new ending has the mob bum-rushing the Capitol during the president’s State of the Union speech. Chaos ensues. “There was some back-and-forth with management over whether this was too strong,” admits Inaba. After all, Dick Cheney has a heart attack in the new video. (New York Magazine's review of Eminem's new album, Encore.) —Carl Swanson


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