(Photo: Thos Robinson/Getty Images)

You’re Conceptually Fired!
Reality TV for the M.F.A. set.
The art world will soon get its very own Project Runway with Jeffrey Deitch’s ARTSTAR, a reality series holding open calls next week for a pilot that’s being developed for Cablevision’s Voom network. Abby Terkuhle (who executive-produced Celebrity Deathmatch) will produce. Artists are being asked to show up at Deitch’s Soho gallery with five samples of their work (and, presumably, a high tolerance for criticism). Instead of an American Idol–style recording contract, they’ll compete for a solo show, which is just as well, since Deitch’s last foray into neo-Warholian pop-culture conceptualism was his sponsorship of the lip-synching electro-fashion band Fischerspooner, which didn’t exactly hit the top 40 (though its second album is out soon, with actual singing this time). But will the show wow Chelsea? “In the context of the art world, a reality show is kind of uncool,” admits Deitch.
—Karen Rosenberg