Illustration by Peter Arkle

They should march into every deli, bodega, and Pax food bar in Manhattan, track down every single wrap in the city, and then wrap them. And then, when they have wrapped all the wraps individually, they should wrap those into the biggest, fattest wrap the globe has ever known. And then everyone should pay attention to it, and fly helicopters over it. And sing. But only for seventeen days, so it maintains its pure, ephemeral magic.

—Chip Kidd, Book-jacket Designer