Skip to content, or skip to search.

Skip to content, or skip to search.

Intelligencer: April 4-11, 2005


Let Them Eat Steak! BLT x 3
Restaurant still has scant room for “general public.”
Laurent Tourondel is about to attempt a restaurant hat trick. While BLT Steak is still a celebrity cattle-call for the likes of Katie Couric and Britney Spears, and his new BLT Fish is luring in Jessica Simpson and Claire Danes, the chef-restaurateur is quietly readying a third spot—the space on East 22nd Street that housed Rocco DiSpirito’s Union Pacific. BLT Prime, which will have a dry-aging room and more extensive meat offerings than its uptown counterpart, will open next month. Are the owners worried about getting too mass-market? “We’ve tried to find neighborhoods that aren’t competitive with each other,” explains Keith Treyball, one of Tourondel’s partners. “But on weekends we have 200 people on the waiting list. At least we will have somewhere to send them.’’ Does that mean we’ll be able to get tables at 8 P.M.? “We have to protect slots that are left for VIPs,” says Treyball. “We don’t offer the general public the middle of the evening.”
—Beth Landman

Current Issue
Subscribe to New York

Give a Gift