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Intelligencer: June 27–July 11

Refreshing and Wish-Fulfilling
“Healing water” popular on Upper East Side.
Why quench your thirst with Poland Spring when you can drink Atacama Healing Water? Not only will it hydrate, it will, according to Japanese healer Jei Atacama, who sells $64 bottles of the stuff, “heal and solve all problems in life.” And so water-based faith healing has come to the fashionistas. Atacama, who says he was born with the “Power of Wishing” (which apparently means that anything he wishes for happens), takes pure spring water, adds the resonance of said Power of Wishing, and voila! He prescribes AHW in half-ounce doses, anywhere from every ten minutes to twice a day, depending on the severity of the illness. And people are buying: Fashion photographer Steven Klein, who shot Brad Pitt and Angelina Jolie’s “family photos” in W, calls Atacama “a master.” And fur designer Gilles Mendel attests the water “has been a healthy alternative to helping me lower my stress and keeping me focused, especially at collection time.”
—Gloria Fallon


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