It’s not supposed to reopen until at least February, but the marketing circus around Le Cirque has begun. Last week, owner Sirio Maccioni worked some synergy with the developer of One Beacon Place, which is also the future home of his restaurant. He gave prospective buyers of multi-million-dollar apartments “a taste of things to come”: fried foie gras wontons, poulet au curry, and tuna-and-caviar summer rolls. All the vittles were created by chef Pierre Schaedelin, who’s back with Maccioni after his tenure feeding Martha Stewart during her house arrest. (He says she likes to eat out a lot these days.) By entering the party, guests agreed to be filmed for a documentary about Maccioni by Eat This New York director Andrew Rossi, who observes, “At this point in his life, Sirio’s trying to rebuild the legend of Le Cirque to hand off to his boys to make sure it lives on.”
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