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Mister Softee's Silent S-cream

If Bloomberg’s anti-noise campaign puts an end to that iconic jingle for good, how else might the ice-cream truck draw attention to itself?


Mighty Cone
Retro-reflective truck-topper can be seen over fences and small buildings.

Scent Bubbles
They flow from the Mighty Cone, creating an aura of vanilla, chocolate, and strawberry flavors.

Bloomberg Ticker Tape
Displays ice-cream specials and current stock prices (via fully sponsored satellite links).

Projected Logo
Displayed on the street in front of the truck as it rolls along; visible day or night.

Neon Underbody
It glows!

Softee Hubcaps


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