Mighty Cone
Retro-reflective truck-topper can be seen over fences and small buildings.
Scent Bubbles
They flow from the Mighty Cone, creating an aura of vanilla, chocolate,
and strawberry flavors.
Bloomberg Ticker Tape
Displays ice-cream specials and current stock prices (via fully sponsored satellite links).
Projected Logo
Displayed on the street in front of the truck as it rolls along; visible day or night.
Neon Underbody
It glows!
Softee Hubcaps
Custom-made.
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Eight Year-End Films Vie for Oscar Contention
Sondheim and Lansbury on a Lifetime in Theater
The Black Keys Release Their Hip-hop Debut 
How the BQE Became an Artistic Muse
On Great Jones Street, Shopping Is Art 
Classic Fare, Old-world Charm at Le Caprice
Buy a Brownstone for Less Than $1 Million
Fifty of the City's Tastiest Soups
Reasons to Love New York 2009
New York Politicians Refuse to Quit
A-Rod Has Babe Ruth in His Sights
McCain Yields to the Party's Pressure
