(Photo: Peter Berson)

Not content with $600 haircuts, Sally Hershberger—the L.A. hairdresser who threw New York’s tonsorial community into a tailspin last year when she opened a meatpacking-district salon and started charging twice as much as her Madison Avenue counterparts—is launching a line of jeans called Shagg. “You’ve got the hair, now you need the jeans,” says Hershberger, who plans to sell them in a shop near her salon by fall. “This is what celebrities want; we are obsessed with jeans.” Hershberger knows from celebrities: Meg Ryan, Claire Danes, Jane Fonda, and Jimmy Fallon are clients. Now she wants to capitalize on her own stardom. A contract with John Frieda (Hershberger is a creative director at the hair-care company and co-created its Sheer Blonde line) precludes her from starting a hair-product line right now, so she’s acquiring vintage Levi’s (these will retail for about $1,000) and making her own jeans from soft Japanese denim ($150). To try out designs, she’s sending both old and new to Tony Pacheco, at Dr. Blue Jeanns in the San Fernando Valley, who cuts out holes and alters them to hug the body. “He knows how to wreck them and drop the waist, but not so low that you see the crack,” she says. “All the celebrities will be wearing them.”

Related:

• Archive: “Intelligencer Features”
• Articles by Beth Landman
• Table of Contents: June 21, 2004 issue of New York | Subscribe!