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Mme. Bikini Pants

Meet the designer of the $95 knickers.


Thong schmong! I want something comfortable.
Try Eres, the French lingerie company behind the $95 bikini briefs.

I wish I’d thought of that!
Well, Irene Leroux did. “In the sixties, I was in the south of Spain trying to flee a man,” she explains. “I saw a girl in a bikini with no padding or bones. I thought, There is nothing that is simple and expensive. There was a real need!”

But French girls are such waifs—will they fit me?
“When I opened the Madison Avenue store, I was worried. I had heard Americans were all D cups,” says Leroux, “but I was never prepared to adapt. That is losing your soul.”


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