Wendy Wasserstein, playwright, Upper West Side: “We have Loews Lincoln Square, so why not Loews the Whole Area? You could have as many Raisinettes as you wanted!”
Elaine Kaufman, restaurateur, Upper East Side: “Mayor Bloomberg. He could give us all those mountain bikes.”
Barbara Corcoran, real-estate queen, Carnegie Hill: “Ralph Lauren for all the moms on Madison Avenue in their cable-knit cashmere sweaters and the men in their khakis and loafers. It’s mostly new money parading as old money, just the way Ralph Lauren came from Arthur Avenue in the Bronx.”
C. Virginia Fields, Manhattan borough president: “AOL. Harlem is on the rise and it needs better Internet access. The AOL Instant Messenger figure could shout, ‘Hey, here comes Harlem!’ ”
DMC, rapper, Hollis, Queens: “The NFL. Because we are ‘Not for Losing.’ We rough, we tough, and we’re All-Pro, a championship dynasty—Run-DMC, LL Cool J, Davey D, Salt ’n Pepa. The NFL players all think they’re hip-hoppers anyway.”
Murray Hill, drag king: “George Foreman grills for my namesake neighborhood. We need to promote meat in other areas of the city.”
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The Transformation of TV Into an Art Form
The Draw of Dream Worlds in Film
Gosselin, Prince of the Professional Nobodies
A Decade of Defining Moments in Pop-Culture
The Invention of New York's Local Cuisine 
Thirty-Five Short-Lived Looks of the Decade
Two Views of a Swath of the Upper West Side
An Older Generation Moves Into Williamsburg
Ten Years That Changed Everything
A Generation of Overparenting
The Sports Rivalry of the Decade
What Is the Point of the United States Senate? 
