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When CBS paid the NFL $4 billion for TV rights over eight years, it seemed an all-or-nothing gamble -- and it paid off, a giant victory for sport as entertainment product. ... Read the story
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CBS's Hail Mary
When CBS paid the NFL $4 billion for TV rights over eight years, it seemed an all-or-nothing gamble -- and it paid off, a giant victory for sport as entertainment product. ... Read the story