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No Business Like Shvo Business

From left, Bryant Park Tower, The Lumiere.  

Shvo’s Merch
Three of the broker’s luxury buildings.

Bryant Park Tower
100 West 39th Street
Forty-five floors, the upper ten residential, wrapped in neoclassical masonry and glass, with the usual luxe perks (concierge, gym). Though Bryant Park isn’t exactly a residential mecca right now, a lot of redevelopment is lined up here, as garment factories yield to new buildings and conversions. Sales begin this summer: A one-bedroom is likely to run about $800,000, the penthouses $2.5 million.

The Lumiere
350 West 53rd Street
A Hell’s Kitchen low-rise: just seven stories, with a long street frontage studded with terraces. Everyone has access to amenities like a gym and concierge service. Penthouse buyers get their own private decks, with hot tubs. Since the building opened six weeks ago, 90 percent of the 66 units have been sold. Studios start at $500,000, and penthouses go up to $2 million.

119 Fulton Street
Seven new floors were added to the seven originals in this fourteen-story glass conversion. The older floors retain some of their prior character, with beamed ceilings and the like, whereas the new ones are strictly Bauhaus (which may explain the Teutonic name). The nineteen units, a mix of full and half floors, went on the market two weeks ago. Eleven have sold so far, for prices ranging from $600,000 to $2 million.