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"King" Willie Howard III

Toys ’R’ Us, 1514 Broadway, at 44th St.; 646-366-8842


Why do you work at a toy store?
Because I looove kids. I love getting into costumes and interacting with them.

Does that get tiring?
No, I love it! I provide the wow experience.

Do kids mistake you for Santa?
No, I’m regal; I have a big crown. And I get a queen during the holidays.

What’s the queen’s role?
To be by my side.

What are the hottest toys this season?
Hummer remote controls. I’m going to get one myself. I looove cars. I have a Chrysler PT Cruiser with a burglar alarm and a horn. When I take it outside, all the kids follow me.

Very Pied Piper. So are you a Toys ’R’ Us kid?
Yes! And I love it!


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