Posted January 20, 2005
With all the hype about the new blockbuster products from Apple—the $99 iPod, the $500 Mac Mini—one of my favorite recent Apple releases has gotten lost in the shuffle: the iPod Sock Set. If you've got an iPod, you know how easily they get scratched up. A huge number of vendors have been making iPod sleeves and cases for years, but once again Apple has perfected a niche with its own clever, brilliantly simple design. These frankly adorable sock-like sleeves come in multiple hues (grey, orange, pink, blue, green, and purple) so you can color-coordinate with your, well, actual socks. Unlike a lot of hard plastic iPod cases, the cushy ribbed fabric offers your iPod (or iPod Mini) a little protection from bumps and drops. And the multi-colored set come prepackaged in a boxed six-pack—because those gentle geniuses at Apple know that we're forever losing our socks.

$29 at the Apple Store, 103 Prince St., at Greene St., 212-226-3126, apple.com.

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• From the Jan 20, 2005 issue of New York