Lucien Pellat-Finet brings funky design to cashmere sweaters.

Cashmere not on your mind in July? Lucien Pellat-Finet may just change that. The French company, whose naughty take on luxury has won a cult following in the past ten years, finally has an official home in New York (14 Christopher Street; 212-255-8560 or lucienpellat-finet.com).

What sets LPF apart from the rest of the cashmere pack are cool design twists, like the iconic images—a skull, a pot leaf, a peace symbol, or very hot-rod-esque flames—on its sweaters (from $1,200 to upwards of $3,500). Fans of the brand might be surprised to see coats (denim, cashmere, and leather) and a jeans collection here, too, as well as a selection of belts and home furnishings (pillows, throws, and blankets).

But LPF’s best-kept secret is that any of its cashmere items can be ordered in custom color combinations, although delivery of the finished product takes eight to ten weeks. Which, if you order soon, means you’ll be styling in custom ’shmere just as the temperature starts to drop.

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