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Kid Rock

Cool kids’ furnishings in the Flatiron district.


Get a stylish grip on your little one's clutter at Kimberly Hall Kids.  

Have you tried looking for a modernist crib lately? (No, not an apartment—a baby’s bed.) It’s tough for sophisticated parents to extend their aesthetic to the kids’ room. The just-opened Kimberly Hall Kids (44 East 21st Street; 212-254-4006) aims to make it easier with custom designs of everything from bumpers to rockers, supplied from interior designer Hall’s giant Rolodex of industry sources. And yes, there’s a super-cool Lucite-and-lacquer crib (price upon request).

There are few plush animals and no race-car-shaped beds here. The traditional primary-color palette is replaced by cheery fuchsia, lime green, and orange splashed across fluffy towels, fabulous side tables, and even the oilcloth drapery that frames the store’s second-floor door. (A “stroller valet service” helps parents get upstairs.) More outlandish items include the Om Zone ($2,060), a four-foot-diameter zebra-print 0 that works as a climbing frame when stood upright and as a playpen when laid flat. Less pricey are indoor-outdoor floor mats ($36 for a four-by-six) and soft receiving blankets ($30). As a whole, the store screams “cool” as much as “kid,” and don’t we all want that for the children—and, for that matter, ourselves?


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