(Photo credit: Jeremy Liebman)

High-end denim brand Earnest Sewn opens its first stand-alone store this week. Beyond the rugged-yet-well-tailored jeans, the hook at An Earnest Cut & Sew (821 Washington St., nr. Gansevoort St.; 212-242-3414) is in-store customization. Shoppers can tweak the pockets, buttons, and cuts on a selection of selvedge jeans, and walk away with the finished product in under two hours ($300–$350).

Brides looking beyond the traditional princess gown should head to Saeyoung Vu Couture (214 Mulberry St., nr. Spring St.; 212-925-6505) for sassy offerings like a full-length, strapless gown with a chiffon gather skirt and satin waist tie ($1,070). For bridesmaids, there are colorful, often two-tone dresses ($270) that can be worn after the big event.

Also: A former copper factory is now the home of Buckler’s Brit-rock-meets-schoolboy men’s gear (13 Gansevoort St., at Hudson St.; 212-255-1596). Joon New York’s new flagship (795 Lexington Ave., nr. 61st St.; 212-935-1007) has more than 40 fine pen brands, including powerhouses like Montblanc, Cartier, and Waterman. And Ghurka has moved its luxury travel accessories from 57th Street to a larger, 1,800-square-foot space (683 Madison Ave., nr. 61st St.; 212-826-8300).

Related:

• Archive: “The Storefront: Openings & Closings”
• Articles by Aja Mangum
• Table of Contents: April 25, 2005 issue of New York | Subscribe!