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The Look Book Goes to the Beach

The real boys, girls, and cats of summer, as spotted on Main Beach in the Hamptons and Coney Island.

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William Hyatt Gordon, Real-Estate Developer, Main Beach

Tell us about those trunks.
I got them at Burberry on 57th Street. They make a statement without making too much of a statement.

They’re very Euro. Do they give you wedgies?
It’s not a thong or anything.

Have you ever taken it to the next level?
I tried out a thong at Cabo San Lucas, but I got rid of it pretty fast. I wouldn’t do that in the U.S., obviously. Thongs have got to be one of the most controversial things right now for guys.

Do you feel pressure to wax your chest hair?
The smooth look is really in, and maybe I rebel against it. I’ve thought about it—there are all these self-shavers now. I’ve seen the infomercials. But it’s a time-consuming procedure. And a lot of girls think it’s weird.

Do you have a house in the Hamptons?
No. When I come I stay with friends. My ultimate goal is to have a picturesque beach cottage in Amagansett. Aesthetically, I’d borrow from the Jackson Pollock era and the contemporary surfer world.


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