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Spring Break 1998: Miami’s New Wave

Ocean Drive’s been supplanted by Collins Avenue as the nexus of South Beach cool. The burnished hip dine at Tantra; Goth night at Groove Jet is rave enough to wake the dead.

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Last time I drove in from Miami International Airport, it meant traveling in a bulletproof rental car with a loaded .45 in the glove compartment while keeping a gimlet eye on road signs to the beach or else risking going the way of those carjacked Germans and any other tourist who underestimated this city’s predatory nature. Six years ago, South Beach was the renovated Raleigh Hotel, a couple of dingy nightclubs, and a lot of Art Deco crack houses. All that has changed now -- the crack houses are swank hotels again -- but the amazing thing about this sandy stretch of landfill is that whether you were here five years or five months ago, everything seems new again. Everything except that frisson of danger, the thrill you get from visiting a boomtown on the frontier of hip and hype, where every block is under construction and the air has the clean smell of new -- or freshly laundered -- money. “This is the most unprecedented phenomenon in real estate in the last hundred years,” says SoHo developer Tony Goldman, who got in twelve years ago. Chris Paciello, one of the big club-owner prospectors, puts it more bluntly: “It’s like the Wild West.” There’s an ocean somewhere around here, too.

Like its history, the geography of cool in South Beach is in constant flux. The parameters are tiny -- three avenues deep and barely a dozen streets long, an area no bigger than Chelsea. Everything is a $5 cab ride away. Ocean Drive, with its blaring Bleecker Street-style tourist traps and rubberneckers videotaping themselves in front of Versace’s house, is over. Collins, one back from the beachfront, is the new Ocean, dense with chic hotels like the Delano and retail meccas (Laundry Industry, Armani). Behind Collins is Washington, where Liquid and other clubs stop traffic every weekend. Lengthwise, the strip runs from 17th Street (the Raleigh) to 5th (China Grill). The wasteland south of 5th has just started to attract developers and already has a cutesy nickname, SoFi.

The exception to the Ocean Drive rule is the Tides, Chris Blackwell’s luxe beachfront property. With its imposing, high bleached façade, it looks more like a nursing home than like any of the retro-Deco hotels. The lobby and rooms have some of the same modern white-on-white Philippe Starckness as the Delano, but without the eccentric accessories.

When the bellman takes me up to the “Goldeneye” suite, I am both shaken and stirred by the expansive ocean view, the two baths, the jacuzzi on the balcony, the telescope by the window. The Goldeneye goes for $800 a night in season, but the regular $350 rooms have almost all the same amenities, minus the jacuzzi and extra bath. All have an ocean view. A horizontal mirror hung with a strategic view of the mahogany bed is more Austin Powers than 007, but why not? There is something voyeuristically shagadelic about South Beach. I immediately get down to work. Incredible how much detail one of these ‘scopes can pick up. All the casual toplessness on the beach must be a function of the Euro invasion. That one looks French, maybe Italian . . . After a few hours of grueling reportage, I realize I’m late for a drink at Red Square. Trends arrive a little late in these parts; the wacky Soviet nostalgia craze that swept Manhattan a few years ago is just catching on. In protest, I order a French vodka and wait for my local guides to make contact.

Hardly anybody’s here. Okay, 7:30 is early, especially in Miami, where savvy night creatures don’t dine before eleven or club before two. A few blinis later, Jacquelynn Powers, social columnist for Ocean Drive magazine, shows up, followed by Michael Landau, a compact repository of information and cheerfulness. Both are New Yorkers. Powers is 25, Landau 26. In the Logan’s Run world that is South Beach, nobody is over 30. We agree that Red Square is beat and head to Joia for dinner, where I receive my indoctrination in The Scene from Paciello. He, too, is a transplanted New Yorker: Brooklyn and Staten Island. Ethnically speaking, there are a lot more Tony Maneros than Tony Montanas in South Beach.

Now 26, Paciello started out as Ingrid Casares’s partner in the club Liquid. They’ve just opened Joia. We’re sitting in the back, the VIP zone. Paciello surveys the room. Sex, he explains, is the region’s natural resource (though others will tell you it’s the modeling and music industries), and your ability to enjoy or exude sex will pretty much define any lost weekend in South Beach.

Somebody at our table says South Beach is like the Love Boat. There are the regulars, and every week you get guest stars. No serious royalty on hand tonight, though Ingrid’s pal Madonna is a likely future sighting. Among the luminaries, the editor of a local glossy magazine sits surrounded by models, or model wannabes. The unshaven rag-headed guy with them? “That’s his pimp,” Paciello says matter-of-factly, adding, “It’s very forgiving down here.”

A wall of Latino muscle stands between the entrance to Liquid and the sea of desperate humanity begging to get inside. Liquid is 23,000 square feet of chest-pounding techno, hip-hop, and loungecore. Liza Minnelli has likened it to Studio 54 because of the VIP bar’s glass-walled view of the dance floor. Downstairs, in the mellower Liquid Lounge, club kids give way to club adults. Liquid will open a New York edition in the Flatiron district this year, if the neighbors allow it. I couldn’t get out fast enough.

In Landau’s black Land Rover, we make our way across town to Jimmy’z, which is on 41st Street but still considered part of the South Beach circuit. Everybody calls Jimmy’z “Regine’s,” after the legendary disco doyenne who took it over six months ago. It’s members-only, but Landau has a “founders card,” and any resourceful concierge should be able to get you in. With its disco balls and pure-seventies soundtrack, Regine’s is a time warp favored by Eurotrash and Miami money. “This is a place for people who want to be pampered,” says Shareef Malnik, Regine’s partner. At 38, Malnik is one of the grand old men of the beach. “The mayor,” his friend Paciello calls him, an interesting piece of local color, not merely because his real name happens to be Mark. (He changed it for his second wife, an Arab princess.) The suave, pencil-mustached young swell took over the family-owned restaurant, the Forge, and turned it around from a tired institution into a hot spot as popular with Michael Douglas as with Michael Jordan, not to mention the women drawn by such men. “There’s, like, so much plastic surgery going on in there,” says Jacquelynn Powers of the Forge on its hot night, Wednesday. “You’ve never seen so many fake breasts in your life.”

At the moment, no breasts are on display because, at 2 a.m., the Forge is empty and dark. We sneak in through the “secret” hallway that adjoins Regine’s and Malnik’s restaurant. He flips on a few lights to show off his ornate, high-ceilinged main dining room. Without much prompting, he offers a tour of the wine cellar, where a bottle of 1822 Château Lafite-Rothschild lies quietly awaiting the big-time oenophile willing to part with $150,000. Tragically, Malnik can’t find his key, so we don’t actually get to see the antique bordeaux. He apologetically offers a few X-rated tales of friends who have enjoyed the privacy of the cellar for purposes other than wine-tasting.

Al Capone called South Beach “the sunny Italy of the New World.” He sat out the St. Valentine’s Day Massacre here. This was a guy who understood the need for stress management. I resolve to take his cue. When my companion for the weekend arrives from New York, we make for the sea, a hundred yards in front of the Tides’ front door. I crack open Miami Beach: A History, by Howard Kleinberg: “Motion pictures were being filmed amid the coconut trees of the young city and seaplanes carrying tourists were a regular sight flying overhead and landing in the ocean.” That was 75 years ago. No more seaplanes, but motion pictures have returned -- Cameron Diaz, Matt Dillon, and Ben Stiller are shooting one at the moment -- and Miami Beach is still as young as it was then. It’s just been around longer.

And it keeps reinventing itself. Take Lincoln Road. A pedestrian thoroughfare just this side of 17th Street, Lincoln was rejuvenated when a couple of millionaire arts patrons shepherded some real estate into the hands of local artists, who paved the way for the gentrified mall of coffee houses, restaurants, and galleries it is today. There’s a Lucky Cheng’s but no Starbucks or Gap. We walk by Michael Caine’s South Beach Brasserie, opting for a newer eatery at the other end of the beach: Big Pink.


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