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Alan Town

Fashionista favorite Steven Alan sets up shop in Tribeca.

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Steven Alan's tiny ten-year-old shop on Wooster Street -- filled to the gills with the avant-garde (United Bamboo, Moi et Cat, Alice Roi) and the just plain pretty (Vanessa Bruno, Ulla Johnson) -- has always had a very high ratio of style to square feet. But this fall, Alan is expanding to Tribeca, with a 2,200-square-foot "urban general store" on Franklin Street. In a surprise move, about half the space will be devoted to menswear, serving up the minimalist, Thurston Moore chic that works well in Williamsburg and West Chelsea: APC, Comme des Garçons Shirt, Rachel Comey, Levi's. "It's not high-high-end," Alan says. "It's just stuff men can have forever and that can age." The rest of the store will house womenswear -- favorites like Margiela 6 and Katayone Adeli, necessary basics like La Cosa T-shirts and Cosabella underpants, and a well-edited selection of jewelry. Plus all those other life-enhancing items you'd want from your general store: beauty products from Dr. Hauschka, vintage everything, and a selection of albums (Phantom Planet, anyone?) courtesy of Other Music. As for Wooster Street, it'll keep Alan's name on the door, but inside it will be all Vanessa Bruno all the time, the only complete U.S. outlet for her eponymous line, including shoes and handbags. "I love Vanessa Bruno, and I love Tribeca," Alan explains. "I've wanted to do this for so long."

STEVEN ALAN
109 Franklin Street
Opens September 1


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