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Sparkle Plenty

Four jewelers with expansionist tendencies find shiny new homes.

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Ten Thousand Things

Who: Designers David Rees and Ron Anderson, expanding from their blink-and-you’ll-miss-it Chelsea store.

Where: 423 West 14th Street; opens September 7.

What: Their own line, plus jewelry designers like Annette Fernandson and Lola Brooks.

Prize quality: Craftsmanlike, understated beauties. “We’re going to keep the displays moving,” Rees says. A few treasures now stashed in the back—charm necklaces of rough freshwater pearls, for example—will come out of hiding.


Links of London

Who: A fourteen-year-old British company with two small stores uptown.

Where: 402 West Broadway; opens October 14.

What: Cuff links, yes, but also jewelry, watches, and accessories—not to mention a pink fifties-style “Charm Bar,” with padded stools and a display of 200 charms ($60 to $400).

Prize quality: As at the uptown locations, fairly conservative, with the occasional shot of British whimsy (like that sterling-silver bobble-head bulldog).


Marisa Perry

Who: Perry and her designer husband Douglas Elliott, famed for his look-at-me style.

Where: 154 Prince Street; opens October 15.

What: Despite her manicured store, Perry loves big stones, gold chains, chandelier earrings, and cuff bracelets of alligator, ostrich, and snakeskin.

Prize quality: “I design for the woman who wants to be dramatic,” says Douglas Elliott—whose rock-and-roll edge matches his musical obsessions.

Jacob & Co.

Who: Jacob Arabo, a.k.a. Jacob the Jeweler, an Uzbek immigrant with a tiny storefront—until Biz Markie landed on his doorstep.

Where: 48 East 57th Street; opens late October.

What: The bling-iest jeweler in town, accessorizing Missy Elliott, P. Diddy, Kimora Lee Simmons, and Jay-Z, moving from his diamond-district stall to a 2,000-square-foot 57th Street space.

Prize quality: Diamonds all over the face of the watch? Sure! The strap and the dials, too? Why not?


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