Profile

The brand’s New York flagship, selling everything Sony offers in personal and consumer electronics, is more than a technophile’s waking dream–it’s become a popular tourist destination as well, for tech-curious visitors. Located on the ground floor of the company’s NY headquarters, the spacious, brightly-lit showroom is where you’ll find the newest and most complete inventory of Sony televisions, video cameras, home audio and video systems, computers and home theatre gadgets, along with every imaginable accessory. — Polly Kreisman

For a taste of the future, visit Sony’s Wonder Lab, a free, interactive tech temptation designed to thrill kids with fancy new applications (and dazzle their daunted parents).