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Less expansive than Toys ’R’ Us and less quaint than Gepetto’s Workshop, Mary Arnold Toys nevertheless holds its own with UES kids (and has done so since it opened in 1931). The small space has curried favor with neighborhood youngsters by keeping its alcoves well-stocked with games, books, and costumes of both the generic and quirky kind. Legos or Monopoly nod to chain-store realities but more interesting are finds like the Spy Zoom Cam or a pink tulle gown with silver stars. Also on hand are utilitarian goodies like the stimulating Galt Playnest for newborns and the School Zone educational materials. As an added bonus, the shop offers free delivery between 59th and 86th Streets on the East Side, plus personal shopping and gift-wrapping services. — Aaron Rasmussen