New York Media CEO Pam Wasserstein announced today that Avi Zimak is joining the company as chief revenue officer and publisher, overseeing sales and partnerships across the company’s suite of brands, which include New York Magazine, Vulture, the Cut, Grub Street, Science of Us, Select All, and the Strategist. Zimak will be charged with growing revenue and continuing to innovate with the company’s advertising offerings, in particular in branded content, video, mobile, and programmatic. He will direct an integrated sales and marketing team of 50+ staffers, selling digital brands with an audience of 32 million monthly unique visitors* as well as the award-winning biweekly print magazine. He joins the company from Outbrain, where he was most recently vice president, general manager, the Americas, and held key management and sales positions at Hearst and Condé Nast earlier in his career. He starts his new position March 20.
“Avi is uniquely qualified to step into this role – a strategic and entrepreneurial thinker who understands premium brands as well as he does digital and ad tech, whose breadth and depth of experience across many categories aligns with our diverse portfolio,” says Wasserstein.
At Outbrain, Zimak was responsible for sales and account management teams across North and South America, realizing tremendous growth in regional annual revenue in his two and half years as vice president, GM for the Americas. He joined Outbrain as head of sales, North America in September 2012, building out a sales team of 35+ executives. Prior to joining Outbrain he was the advertising director of Hearst’s “App Lab,” directing all aspects of app-related advertising and marketing for Hearst’s 20+ domestic magazine brands, and before that he held a management role at Hearst’s Town & Country and advertising sales roles at Condé Nast’s Gourmet and Details magazines. He has spoken at 4A’s Transformation and Digiday Content Marketing Summit, among other industry events, and has been a guest lecturer for students from Harvard University, Syracuse University, NYU, and others.
“I have long been awed by New York and the company’s digital brands, both as a reader and observer of the industry,” says Zimak. “The role of journalism is more vital than ever, and there could not be a more exciting time for me to be re-entering the publishing ecosystem. With its unmatched editorial excellence and passionate audience, New York Media is primed to continue growing and maintain their leadership position within the space.”
New York Media publisher Larry Burstein announced last November that he was stepping down after thirteen years in the role.
*Adobe Analytics, Sept. 2016 – Feb. 2017 average