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Why I Had to Have It


Who: Mitzie Lau, broker.
What: A 1,690-square-foot three-bedroom condo.
Where: Maison East, a new condo tower on Third Avenue at 81st Street.
When: March 2007.
How much: $2.04 million.
Why: To get her juice fix faster.

Lau was “actually not looking,” she says. In fact, she’d just had her prewar co-op off Fifth Avenue repainted. But as a Corcoran agent, she often hears of new projects, and Maison East’s (1) address was irresistible. It was steps from Natural Frontier (2), the health-food store that Lau, a vegan, frequented for her twice-a-day juice habit. “I find myself commuting where I live now, and it takes up too much time!” she explains. “It’s a $6 cab ride each way—that’s more than three juices!” Besides, the condo is close to her other haunt, the vegan restaurant Gobo (3). “I can order veggie dishes from restaurants on Madison, but it’s not the same,” she says. “I just wanted the location.” She’s selling her co-op this spring and hopes to be juicing sans commute by the fall.


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