 |
The Subsidized Solution
FLANK
Flank, known for its inventive façades (like the copper cladding at 385 West 12th Street), came up with a concept that inventively addresses the acute shortage of apartments for middle-income Manhattanites. “Affordable housing, the way it’s being created now, isn’t bringing housing downtown, not anywhere close to where people work,” says Mick Walsdorf, one of FLAnk’s principals. The private-sector, free-market solution integrates a corporate logo into the building’s shell, creating a permanent billboard at a major artery; ad revenue subsidizes the apartments. For this exercise, the firm picked Target—a clever choice, given that the company’s known for unexpectedly chic design at extremely basic prices.
Woody Harrelson on His Role in Rampart
A New Showrunner Revives Walking Dead
Recalling the First Days of Performance Art
The Met’s Fiery, Six-Hour “Ring” Finale
A Bedroom Built From 20,000 Legos
Look Book: The Designer 
Illuminating the Latest Green Lightbulbs
Deli Classics, Perfected at Kutsher's Tribeca 
The End of an Era on Wall Street
The Virgin Father of Fifteen Children
A Hip-Hop Blog Becomes an Alterna-YouTube
Why D’Antoni Was Never Right for the Knicks
Join the Discussion
Read All Comments | Add Yours
Recent Comments On This Article