Subscribe |
The Subsidized Solution
FLANK
Flank, known for its inventive façades (like the copper cladding at 385 West 12th Street), came up with a concept that inventively addresses the acute shortage of apartments for middle-income Manhattanites. “Affordable housing, the way it’s being created now, isn’t bringing housing downtown, not anywhere close to where people work,” says Mick Walsdorf, one of FLAnk’s principals. The private-sector, free-market solution integrates a corporate logo into the building’s shell, creating a permanent billboard at a major artery; ad revenue subsidizes the apartments. For this exercise, the firm picked Target—a clever choice, given that the company’s known for unexpectedly chic design at extremely basic prices.
New Age in The Bridges of Madison County
Saltz on the Whitney Biennial
Edelstein on Nymphomaniac
The Vienna Philharmonic Struggles With Its Past
Period Loft: At Home With Sir John Richardson
The Look Book: Albert Hicks IV, Student
Platt on Mission Cantina and Contra
The Dish: Original Egg Roll Version 2
Elisabeth Moss Has Been the Star of Mad Men All Along
Is San Francisco New York?
Waiting on the Gay Jackie Robinson
The Women Who Run Hollywood
