Babies are the biggest thing on Instagram that isn’t food, pets, or selfies, so it’s only fitting that the generation that will document its children’s entire lives on the photo-sharing site is now naming those children after photo filters. If you had a kid in 2015, you can expect them to go to kindergarten with a Ludwig, an Amaro, or a Valencia.
BabyCenter’s worldwide survey of 340,000 parents found that the most popular names for newborns this year were Sophia and Jackson, but it also noted an uptick in Insta-names.
“One newer filter, Ludwig, jumped 42 percent on our boys’ name list. Other popular filter names for boys include Amaro (up 26 percent), Reyes (up 10 percent), Hudson (up 4 percent), and Kelvin (up 3 percent),” the website reported.
Lux, the name of the photo-enhancement button Instagram introduced back in 2012, also jumped 75 percent for boys and a small percentage for girls.
But other Instagram filters weren’t as popular with new parents: Sierra, Walden, and Lark were all down, BabyCenter reported. Fortunately (unfortunately?), there was no report of a baby named X-Pro II, but it’s probably only a matter of time.
BabyCenter didn’t provide a complete chart of the software children of our future-present, so I went through the data and compiled this list of Instagram-filter baby names, ranked by popularity. (All data via BabyCenter, number of babies per 1 million.) The Insta-names might be trending, but they haven’t reached epidemic proportions — yet.
X-Pro II: 0
In some cases — like Brooklyn’s — it’s impossible to measure for the effect of Instagram because the name belonged to an established person or place before it became a filter. In other cases, it’s painfully easy — so, good luck to the baby born in 2016 who will be named Charmes. You’re going to need it.