For most people, push notifications are helpful. Someone sends you a message, or likes your post, or gives you a reminder. They work because most of us are boring and not famous and we will shuffle off this mortal coil having changed the lives of relatively few people. Almost none, in fact. Even the quote-unquote popular among us get a manageable number of notifications each day.
Celebrities are different. The fans demand content and the famous oblige them, and the fans engage with said content. They are receiving an unceasing cascade of likes and comments and messages day in and day out. Unfortunately, push notifications do not work at this scale, as Dutch soccer player Demy de Zeeuw found out this week.
“When you post epic content on instagram.com/433 8 million followers, this is how your pushnotification will look like.. ☕🐸,” he captioned it.
The account that de Zeeuw is referencing, @433, has 8 million followers and every single interaction on their account triggers a push notification. It seems bad. Being famous basically renders your phone unusable, so if you can help it, try not to get famous online.