The Snapchat 101: The Best, Coolest, Smartest, Weirdest Accounts on the Hottest Social Network on Your Phone

Photo: QuickHoney

Snapchat has more than 100 million users. But how are you supposed to find any of them?

Part of Snapchat’s beauty is that it’s not aggressively public. You can snap photos privately to one person or several people at a time. Your photos, unless your friends screenshot them before they disappear, fade away after a few seconds.

But you don’t just have to follow — or share photos with — only your friends. You can sequence snaps to create a public story, a kind of flipbook that anyone following you on the app can access as many times as they want in a 24-hour period. It’s those stories where some of the funniest, weird, coolest, and most interesting stuff on Snapchat exists.

The problem is that it’s hard to figure out where they are. The Snapchat Discovery tab leads you only to carefully curated content from news organizations, and the app is generally (and maybe intentionally) not as intuitive as some of its rival social platforms. It’s easy to give up and just delete it from your phone. But Snapchat is used by tons of weird, interesting, creative people, all of whom are creating fascinating new things for increasingly large audiences.

As on many social networks, the best Snapchat users have something that you might not — a talent for drawing, a gift for short skits, a closet full of Prada, the major keys to life — but, just as important, they have a willingness to show it off in a funny, engaging, and down-to-earth way. The culture of Snapchat is more outgoing and less “filtered” than Instagram; you come to it for personality and presence rather than perfect curation. Users share less-buttoned-up versions of themselves, and act in the moment, without doing a ton of editing (or thinking) prior to publishing. They talk at the camera in a way that makes you feel like you could be sitting in the same room, or show off cool stuff — drawings, dishes, bags — with immediate glee rather than filtered distance.

So: How do you find those accounts? Which are the ones worth adding to your roster of friends? And once you figure all of that out, how do you follow them?

Look no further. We’ve assembled this list of 101 artists, musicians, celebrities, chefs, models, trainers, and dogs we believe are worth your follow. Yes, DJ Khaled is there, along with a handful of other people you’ll recognize (though their Snapchats might show a side of their lives you didn’t realize existed). But many, we hope, will be brand-new names (ever heard of Julz Goddard or Audrey Spencer?) you’ll be happy we introduced you to. They’ll show you everything from the Miami club scene to cat videos. All 101 have found a home on the app where they can be funny, or weird, or cute, or just flat-out creative. They’re all, to put it bluntly, really good at Snapchat.

With each profile on this list, there’s a corresponding yellow box containing a ghost. This is a Snapcode, a user-specific QR code that you can use to add people on Snapchat. (There are a few other ways to do this, but this method is definitely the easiest.)

To add a person, whip out your phone, open the app, and take a picture of your Snapcode of choice. You’ll see a pop-up notification where you’ll need to tap “Add Friend” to confirm. Or you can swipe down from the Snapchat home screen, tap “Add Friends,” and manually type in their username.

To help make sense of what is, we admit, a very long list, we’ll kick it off with a Top Ten — the ten you should follow now.


Name: Name: Jenelle Salazar
Day job: Personal trainer and YouTuber
Username: getbodiedbyj
Why you should follow: Unless you are also an incredibly toned fitness model, Jenelle Salazar’s snaps will probably make you feel bad about yourself. (If you are an incredibly toned fitness model, text us!) In a motivational way, though. Expect updates from her daily workouts and photos of very healthy, but often disgusting-looking, food (sweet potatoes just aren’t that photogenic).


Name: Emily Skye
Day job: Fitness model and blogger
Username: emilyskyefit
Why you should follow: Emily Skye is in excellent shape and drinks a lot of smoothies and other healthy things you probably aren’t eating but should. You’ll want to follow her for that motivational kick in the pants — snaps from the gym, the beach, and a number of ab selfies that borders on gratuitous.

Name: Kiersten Rich
Day job: Travel blogger at the Blonde Abroad
Username: theblondeabroad
Why you should follow: This is the Snapchat arm of Kiersten Rich’s popular travel blog, the Blonde Abroad. Watch as Rich eats, swims, and selfies her way across the globe. She’s visited more than 50 countries and is currently snapping (and drinking a lot of wine) from South Africa.