This Majestic Hippo Is Apple’s Best Pitchman Since Justin Long

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Do you own an iPhone? (If the answer is yes, please skip immediately to the below video and feel good about your device choice.) If not, please watch Apple’s latest ad, which features a majestic hippo swimming in Botswana, and let it immediately show you the error of your cell-phone ways. (Turn your sound on.)

The ad is one of eight released today as part of Apple’s ongoing “Shot on an iPhone” campaign. (As the name implies, all the footage in the ads was, yes, shot using an iPhone camera.) The rest of the clips, which range from penguins in Antarctica to bees in Australia, are fine. But really, take our word for it and just watch the damn hippo.