Tinder: If You Want More Matches, Use GIFs

By

The next time you’re using Tinder, abandon the classic “Hey!” opener (it wasn’t going to work anyway) and try something a little more animated. According to Tinder data, using a GIF or an emoji in your correspondence will make the other person 30 percent more likely to respond.

The dating app started tracking these numbers after it started supporting Giphy within the app earlier this year, Engadget reports. Over 100 million GIFs have been sent since, which means that about 20 percent of all subsequent conversations have contained a GIF or an emoji. Which is good for users, since Tinder also reports that conversations involving GIFs last twice as long as those without.

If you’re still looking for that perfecting opening GIF, please allow us to suggest this tried and true classic.