Sony Filled an Abandoned Casino With 4,000 Balloons and 1.5 Tons of Glitter for One Intense TV Ad

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Sony shot the ad — in an abandoned casino in Constanța, Romania — to showcase a new line of BRAVIA 4K TVs. The ad joins a lineage of other vibrant, innovative advertisements for the product line. Also, it’s nuts.

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Sony Filled an Old Casino With 4,000 Balloons for an Ad