President Lincoln is famous for a fair number of things he said. “A house divided against itself cannot stand,” to name one. That whole “four score and seven years ago our fathers brought forth, on this continent, a new nation,” to name another. Unfortunately, Donald Trump (or rather, Donald Trump’s social team) decided not to go with either of those chestnuts for a birthday Instagram post honoring Lincoln. Instead, they went with, “And in the end, it’s not the years in your life that count. It’s the life in your years.” Which, while a nice enough sentiment, isn’t actually a thing President Lincoln ever said.
The quote, which Trump’s post attributes to Lincoln, reportedly traces back to an advertisement for a book about aging written in the 1940s by one Dr. Edward Stieglitz, according to The Hill, which first spotted the gaffe. Ah, the power of compelling copy. (Not for nothing, the Stieglitz quote is among the first listed if you Google “Abraham Lincoln quotes,” so the Trump administration definitely isn’t the first to screw this up.) Despite multiple comments from people on Instagram pointing out the error, the picture and the attribution remain up. “Is Abraham Lincoln the name of some greeting card company,” writes one commenter. “Because the President didn’t say that.”