Wholesome memes — memes that are genuinely kind and not just vehicles for snark — have been on the scene for some time now. But this weekend, internet artist Daniel Alexander brought them back into the mainstream of Twitter and Reddit with a new variation on the wholesome theme. Alexander — who goes by @SNCKPCK on Twitter — combined pictures of dogs with hidden messages to create a sort of meme-game hybrid. To play, just zoom in on the dog’s nose. From there, follow the directions hidden around the images until you get to the cutesy message at the end.
The “Zoom In” memes — which you may have already discovered if you tried to read any of those by blowing up the tweet on your desktop — read best on mobile. If you’re planning on getting into them while they’re still popular (Reddit’s /r/MemeEconomy declared them “HOT, WHOLESOME, and a SMART INVESTMENT”), you’d better do it soon. This meme is quickly taking a turn for the less-than-wholesome.