Facebook is rolling out a new tweak to combat spam, clickbait, and misinformation that uses a simple metric: how often an account posts. According to Adam Mosseri, who runs the News Feed product:
Our research shows that there is a tiny group of people on Facebook who routinely share vast amounts of public posts per day, effectively spamming people’s feeds. Our research further shows that the links they share tend to include low quality content such as clickbait, sensationalism, and misinformation. As a result, we want to reduce the influence of these spammers and deprioritize the links they share more frequently than regular sharers.
In other words, accounts that don’t aggressively flood the zone with public links won’t be affected by this. Just the tiny subset that uses a bulk approach to attention-grabbing; more posts usually mean more chances to show up in someone’s feed. More specifically, the change will only affect accounts that aggressively post article links, not those who frequently upload videos, photos, or other items.