Twitter’s got a new plan to get people hyped about Twitter again … the plan is to be, at least in part, more like Snapchat. The microblogging platform is reportedly working on a “Snapchat-style feature,” according to Bloomberg, to encourage users to share videos more quickly by reducing the number of steps involved in posting video content.
The San Francisco–based company has a working demo of the camera-centered product, according to people who have seen it, but the design hasn’t been finalized, nor has the timing of its debut. The tool could change significantly over the next several months, they said, asking not to be identified because the product hasn’t been publicly disclosed. The goal of the new feature is to entice people to share video clips of what’s happening around them.
Copying Snap outright has been a successful tactic for other platforms — looking at you here Instagram Stories — but who knows if this will work for Twitter. The company has been struggling with stagnant user numbers for months now, and it doesn’t seem likely that building a product more like Snapchat, an app that is also struggling, according to recently revealed company internals, is going to be the answer.