first floor
The highly edited six-floor SoHo satellite fairly screams short-attention span. Think cell-phone-toting tweens, not doting doyennes. Meaning logos rule: Whether it's an updated "Brown Bag" with SoHo graphics or an eye-grabbing Versace purse plastered with pop-art Donatellas. If it's a hit, Bloomingdale's will roll out similar versions in other cities.