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(Photo: Brad Paris)
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Where does the store name come from?
A line by Lao-Tsu in Tao Te Ching: “One thing begets 10,000 things.”
What makes you good at selling jewelry?
I like to educate people. But a lot of them don’t even care. I find that men, more so than women, really want to hear about the gems. Women
can just put on a beautiful necklace and say, “I love
this, I have to have it.”
What’s a fail-safe piece for
a man to buy his girlfriend?
Earrings. We sell a long beaded earring with sapphires or turquoise or colored diamonds, and
they tend to do very well.
Do you sell engagement rings?
Lola Brooks does
a colored diamond and eighteen-karat gold
and palladium white gold ring that’s been extremely popular as an engagement ring; Tenthousandthings does a beautiful white rose-cut diamond ring.
Which stones are popular now?
Mexican fire opals,
and a lot of sapphire,
a lot of pearls—Tahitian,
baroque, keshi. And
colored diamonds.
What old-fashioned pieces should people start wearing again?
I like the idea of
a locket. The store’s owner has a really great old locket and it has hair in it.
I like the idea of a poison ring.
Oh, that kind of sounds like fun. I like that!
Do you see many men shopping for their mistresses?
Yes. It’s terrible. And it’s worse when you know the wife.


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