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Richard Lebrunie

Xoos French Shirts, 7 Lispenard St., nr. Sixth Ave. 646-429-9835; opens 3/26

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What’s a xoos?
It’s pronounced guh-zoos, but some people here say gus, or zoos, or goos. It doesn’t mean anything. We tried to come up with something quick and easy. Maybe that backfired.

How are you doing dress shirts differently?
You used to see all-white shirts or all-blue shirts—sometimes pink. We do a new collection every week, with all different cuffs, lining, and colors. We don’t want our customer to be wearing the same shirt as his co-worker.

Do you think men care about that?
They won’t say so out loud, but I’m sure they do.


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