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The Muji Way

The prices aren’t exact yet, but nothing on these pages will be more than $40.


Until now, the MoMA Store was the only U.S. source of Muji wares—those cheap, great notebooks, CD cases, cardboard speakers, desktop organizers, and other fetishistically hoarded objects from the cult Japanese design giant. But New York has never had a real Muji to call its own, a place to browse and touch and get hypnotized. Finally, in November, a 3,000-square-foot Muji store—neatly packed with 3,000 different designs, including couches, wall-mounted CD players, cleverly designed can openers, these New York City building blocks ($14), and other bewitching objects—opens in Soho (455 Broadway, nr. Grand St.). A Times Square location is on the horizon. If minimalism can have an embarrassment of riches, this is it. For more on Muji, click ahead.


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