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The Best Bet


Polaroid quit the instant-film business in 2008, but like vinyl records, the technology doesn’t want to die. A small group of analog-photo buffs called the Impossible Project has just released a fresh batch of next-generation film for Polaroid cameras, to be sold at the Impossible Project Space, a new store and photo gallery in a fifth-floor loft in Soho ($21 per pack; 425 Broadway, near Canal St.; 212-219-3254). The black-and-white (or, really, sepia-and-white) insta-film is tricky to handle—it’s fussy about temperature and bright light—but with a little practice, the results are markedly pretty, in a tintype-from-the-dawn-of-photography way.


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