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Best Bets Daily: Thursday

Tee Party

Posted June 8, 2006
Other so-called “subscription fashion” services have come and gone, but New York label K adorable is still going strong, celebrating its fifth year of selling limited-edition, hand-silk-screened T-shirt “issues” (in various women’s and men’s sizes) in five-shirt bundles that come in the mail once a month over five months. As conceived by Williamsburg-based founders Paul Marlow (who has done product development for Marc Jacobs and Original Penguin) and Matthew Sandager (who is a photographer and actor when he’s not being K adorable), the idea is that, as with subscribing to a magazine, you don't know what’s on the cover until it arrives—though you can check out past tees (no longer for sale) at their Website to get an idea of their aesthetic. Also available: a select number of one-off tees that can be purchased individually, including the High Line Benefit T-shirt, shown here, proceeds of which go to Friends of the High Line (, the awesome non-profit group behind the transformation of Manhattan’s West Side.

$175 (including shipping) for a five-shirt subscription; $50 (including shipping) for the High Line Benefit T-shirt at

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