The bespoke Butterfly Bakeshop crafts over-the-top cakes for birthdays and weddings (Elmo fire-truck cake, $575, serves 50).
On weekends, customize a pair of Havaianas at their flip-flop bar ($25).
They look like regular old brownies, but Mari’s flavors are more unusual: caramel sea salt and Thai coffee ($2.50 each).
Kid-lit seller Booksmart packages ready-made gifts like this books-in-a-truck set (from $75).
LeSportsac’s travel totes come in conveniently tiny sizes (cosmetic bags, $25 each).
The city’s first Hunter Boots store sells Wellies (from $60 for kids’ sizes), canvas handbags, and leather sandals and moccasins.
Beauty & Fashion
The offshoot to Thérapie New York’s Upper West Side megastore specializes in cosmetics and aromatherapy (diffusers, $22).
Silly Souls outfits kids in sneakers with sewn-on catchphrases like Rebel Without a Cause (baby booties, $19.99).
The marketplace’s only eyewear seller, Selima Optique, does glam, handcrafted shades and frames (from $300).
Carter & Cavero
The Little Candy Cake Company
MarieBelle Le Carosse de Chocolat
West Elm founder Lisa Versacio’s latest venture, Brocade Home, has hipper but pricier furnishings (crystal chandelier, $699).
Old Hollywood offers vintage baubles and jewelry made by local designers (brass Bugsly ring, $198).
Caswell-Massey’s Lexington Avenue shop closed this month, but its hand soap (from $30) and fragrances live on.
Om Aroma & Co.
Barbra Scott Flowers
Sophie & Teddy’s Doggie Delight
Have a leather belt custom-fitted by Jon Wye, who also sells guitar straps and wallets (from $50).
Books & Toys
Salon & Spa
J. Sisters Salon
MarieBelle Luxury Chocolates & Cacao Bar