What Do You Subscribe To?

Twelve cassettes for a penny! In the pre-Internet era, it was an offer that inspired many—particularly the young, music-hungry, and unlicensed (no wheels meant no trips to the record store)—to send their allowance to the Columbia House Music Club. It was all too good to be true, of course. The thrill of receiving that first precious package (Meat Loaf! Toni Braxton! Crash Test Dummies!) after meticulously combing the club’s dense mailer dissipated upon discovering that you owed money for all those albums you most definitely did not request, simply because you had neglected to reject them in a timely fashion. But much has changed with subscription services since those can’t-quit-you clubs of yore. Nowadays, the model has been adopted by a new generation of indie purveyors hawking everything from hand-churned ice cream and homemade soup to fine-net stockings and letterpress cards, all of it neatly packaged and regularly deposited at your apartment doorstep. National of-the-month clubs have been mailing fruit, cheese, bacon, and booze for years, but this league is more local (and frequently locavore) than its predecessors, boasting an almost-studious curation of goods. For New Yorkers who don’t have the time to sniff out the newest artisanal coffee bean, purée Greenmarket-bought veggies for their toddler’s dinner, or stock up on art supplies for weekend crafting, subscription services 2.0 are no-brainers. So booming is the micro-industry, in fact, that there is a local company, Memberly (member.ly), solely devoted to helping start-up-minded entrepreneurs build a subscription service of their own. Here, a guide to a dozen of our favorite local subscription providers in this newfangled club culture; all of which, it should be noted, you can quit at any time.

What Do You Subscribe To?