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MARK INGRAM BRIDAL ATELIER
127 E. 56th St., third fl.; 212-319-6778
bridalatelier.com

Mark Ingram

 

 
How is shopping at your atelier unlike anywhere else?
The feeling that we generate is quiet intimacy. She’s not going to feel like she’s in a factory. She’s going to be pampered. The bride’s wound up, and she comes in with a chip on her shoulder after shopping at other stores. I hear horror stories: They complain that the condition of the gowns are awful, no one brings them things, no one listens. Everyone has their own agenda. But not chez toi.

What’s forbidden in your atelier? Polyester dresses.
I don’t have anything oversynthetic or overembellished. Sexy is really the mode right now. Which doesn’t necessarily mean bare: It just means more revealing of the figure. For instance, Monique lines her dresses in pure silk so the bride feels it. It’s an understated, subtly sexy thing that only the bride knows about. Monique Lhuillier has blown up.

Why is she so big now?
What she did for lace is revolutionary. She made it soft, sensual, modern, and unconstructed. The way she cuts it really flatters the figure, and it’s more red carpet than bridal.

Do you see a lot of mother-sister-daughter drama?
Yes, sometimes the mom is a little more fabulous than the daughter, and she has a great figure. Maybe she’s a young stepmom and she wants to show off a bit. But we don’t want to make the bride feel less important, so we deal with those requests secondarily. Girls should really shop with their dads. All they ask is “Are you happy, honey?”

 



 

October 20, 2005 issue of New York Magazine

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