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Napapijri Opens on Mercer Street


Whether you surf in Kapalua or hike Kilimanjaro, Napapijri has outdoorsy yet modern clothes for men, women, and kids. In keeping with the nature-inspired clothes, the Italian house’s new Soho store (149 Mercer St., nr. Houston St.; 212-431-4490), and first in the U.S., features an all-wood interior, an indoor garden, and fitting rooms surrounded by miniature birch trees. You won’t find high fashion, but you will get durable board shorts, vintage-looking polos, and cargo jackets.

Also in Soho, head to Thai Privilege Spa (155 Spring St., nr. W. Broadway, second fl.; 212-274-8121) for old-fashioned Asian beauty treatments. Don’t count on lasers or steam to treat skin; instead, expect traditional hand techniques, like a combination acupressure and Thai massage that breaks down cellulite. Prices start at $110 for the Aloe Vera Masque.


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