 |
(Photo: Jeremy Liebman) |
When Pharrell Williams of the Neptunes hit the scene producing music for everyone from Mariah Carey to Snoop Dogg, he didn’t just bring along club-banging beats. He also made tight jeans, vintage-looking shrunken tees, and colorful kicks cool in the otherwise in-your-face-bling-dominated hip-hop world. Now Williams has teamed up with Nigo (the designer behind A Bathing Ape) to showcase his fashion in the first Billionaire Boys Club and Ice Cream store in the U.S. (the others are in Tokyo and Hong Kong). The first floor is Ice Cream: a candy-land of bright sneakers ($80 to $180) displayed in silver ice-cream tubs and fruity-colored tees (about $80) that hang along the walls of the red-and-white-checked nostalgia-tinged parlor. Travel up the trippy, glow-in-the-dark staircase to the space-agey second floor, where the more subdued Billionaire Boys Club line plays off a floor covered with a moon-surface photo print, a curved rainbow-star ceiling, and—what else?—an ice-cream-sandwich-shaped sofa.
The Cult of Arrested Development
Michael Douglas on Playing Liberace 
Richard Linklater's Nine-Year Itch
The Multiple Locations of Hopper's Nighthawks
A Crawl Through the City's Newest Bars
Look Book: Nora Fitzpatrick, Public-Service Executive 
Adam Platt on Montmartre
Ribalta’s Pizza Makeover
April Showers Bring May Vines
114 Minutes With Jumaane Williams
How Anthony Weiner Could Win the Mayoral Race
Join the Discussion
Read All Comments | Add Yours
Recent Comments On This Article